Vehicle production in Q1 increased by 64% compared to a year ago, which enabled us to set new quarterly records of 25,051 deliveries and $2.7 billion in GAAP revenue. Model 3 activities related to vehicle development, manufacturing equipment installation and supplier readiness remain on plan to start production in July. Over the past several months, we have been deploying our internally-developed software into the vehicle fleet, to provide additional safety and convenience features for vehicles with the newest generation of Autopilot hardware. Finally, we have started expanding the number of stores displaying our comprehensive product portfolio of energy generation and storage products for home use.
Gene Munster writing about Tesla's integrated hardware and software advantage:
Other automakers will likely bring in software partners like Google and Microsoft (Ford has already). Apple may even become an automotive software partner depending on the direction of Project Titan. While partners like these will be able to deliver software experiences better than automakers have in the past, both the software providers and automakers will face natural limitations that come from designing the two product elements separately. Looking at product categories beyond transportation, Tesla’s proven ability to integrate hardware and software will continue to set it apart from competitors looking to introduce real innovation. Their ability to control the product experience from end-to-end is an innovator’s advantage over the incumbents in industries that Tesla will address in the future.
And this is how he describes Tesla as a company:
Tesla is not a car company. It's an operating system for sustainable energy that combines a powerful brand, a visionary founder, integrated hardware and software, and a halo effect all with the purpose of transforming a combination of large markets. TSLA might be the next AAPL, but Tesla will forge its own path and the world will be better for it.